Writing Content Just Got A Little Easier!
This week I was in a networking group and someone mentioned how they have so many different businesses and messages that they didn’t know how to reach their audience effectively. As a content writer that got me thinking about what the core things are, Entrepreneurs might want to know about creating and distributing content. If […]
Stories? Reels? IGTV? Which do I Choose?
As an entrepreneur, you may have said to yourself on a few occasions, how do I maneuver this Social Media thing in a way that is going to help my business. You are not alone. As each day passes, social advances give us options on how to present content but sometimes it can become overwhelming. […]
How do I message my offer to get results?
How do you create compelling offers for your audiences? I’ve been in a retreat this weekend about presence, thriving, connecting with our audiences, and providing solid offers. It has me thinking about the different ways we can message and communicate our offers to our clients and the channels in which we can be present to […]
Online Classes Anyone?
As entrepreneurs, it’s very important to share our level of expertise broadly with our audiences. Why? It exerts us as a subject matter expert in our space. It also builds trust. Think about it, if someone you never met or heard of asked you to buy their product, you might be reluctant. Now what if […]
Don’t Forget to Check In
As entrepreneurs, we still need to recognize that we are human. We are going to have stress but in order to continue to provide value for our clients and customers, we need to be sure that we are taking care of ourselves. I am here to tell you that there are ways that we as […]
Marketing Mistakes
As an Entrepreneur it’s easy to fall into the trap of everyone’s doing it so I should too. That is not true. A good marketing strategy is based on understanding the needs of your target audience. While Learning is always a great opportunity, some marketing mistakes can harm your brand. As a marketer for over […]
A Work Culture that Includes Mindfulness
In today’s world, there is an increasing need by business owners to use mindfulness techniques in their overall operational strategy to ensure high sales growth and a collaborative working environment. According to a recent article published by Guidant Financial, in 2020, there was a 27% increase in the number of Entrepreneurial and small businesses that […]
Engagement is The Name of the Game
Is your business on social media? Which platform are you using? Facebook, Twitter, Instagram, Tic Toc? No matter what you are active on, here’s an important tip… stay connected to your fans. How do you expect them to stay loyal to you if they never hear from you? It’s great to have tons of fans […]
Sales +Marketing=SUCCESS
As a Marketing and Branding specialist, I often get asked what is the relationship between sales and marketing? That is an awesome question to explore as you begin your journey to entrepreneurship. As a first step, you want to think about what both Sales and Marketing really are. Sales are all the activities that are […]
What is this PR Thing I Hear About?
Greetings my Entrepreneurial buddies! Today I want to talk about another branch of marketing and that’s PR. What is Public Relations? It’s simply how we get our brand story to the media. Through PR strategies, you create a system by which the story of your business or brand gets to the public. PR helps you to […]
