- Brand & Positioning Strategy
- Go-to-Market Planning
- Scalable Marketing Systems
- Marketing Consultation
Led by Kirby Monestime, a 20+ year marketing executive with a proven record across finance, healthcare, dental, and wellness. From American Express and GE to high-growth DSOs and digital-first wellness startups, Kirby brings both Fortune 100 rigor and founder empathy.
Kirby Monestime is a strategic marketing leader who blends deep experience in customer acquisition, content strategy, lifecycle marketing, and executive coaching. He’s driven over $30M+ in attributed pipeline, scaled teams across 40+ countries, and led initiatives that transformed marketing from chaotic to clear.
We help Financial Services and Health & Wellness companies turn marketing complexity into clarity, consistency, and revenue. As a Fractional CMO, Kirby builds marketing systems that are built to scale—with clear positioning, disciplined go-to-market execution, and mindful storytelling that connects.
Whether you’re founder-led, PE-backed, or institutionally funded, our work helps you:
- Align your team around a unified marketing direction
- Clarify your brand voice and message
- Build systems that generate measurable growth
- Financial Services firms seeking to modernize their marketing without losing trust
- Health & Wellness companies looking to stand out in crowded, noisy markets
- Businesses with 25–100+ employees and annual revenue between $10M–$50M
- Companies that are Founder-led, PE-backed, or Institutionally funded
Your Fractional CMO
Kirby Monestime is a Fractional CMO, strategist, and growth operator with 20+ years of marketing leadership across Fortune 500s and emerging brands. His experience spans global brands like JPMorgan Chase, General Electric, and American Express, as well as multi-location healthcare organizations and wellness innovators.
He’s known for blending corporate discipline with entrepreneurial insight—and for helping teams stop spinning their wheels and start scaling with intention.
Kirby’s superpower? Translating complexity into action, and action into revenue.
Craft a positioning strategy that makes your brand the obvious choice. We uncover what truly sets you apart and translate that into messaging that builds trust and drives action.
Develop disciplined marketing plans that align with your revenue goals. Includes launch strategies, channel prioritization, campaign frameworks, and GTM roadmaps.
Craft a positioning strategy that makes your brand the obvious choice. We uncover what truly sets you apart and translate that into messaging that builds trust and drives action.
Develop disciplined marketing plans that align with your revenue goals. Includes launch strategies, channel prioritization, campaign frameworks, and GTM roadmaps.
4-Week Strategic Audit
90-Day Growth Accelerator
Ongoing Advisory & Execution Support
