Recently, I had clients asking me what is the best way to do Market Research. That is a loaded question, but I am here to tell you that Market Research...

So of you might be thinking, now that I have this great product, how do I determine how to price it. That’s a question that almost every entrepreneur faces at...

Part of growing a successful brand is defining your target audience. Knowing your target audience is a critical piece of your strategy. Without knowing who they are, Marketing properly is virtually...

Making your business known is an important piece in ensuring you can drive sales and make an impact to your target audience. You might be asking; how do I get...

I had a conversation the other day with a client who said to me “I don’t even know if people read my blogs, there is probably no reason to write...

As you work to build your brand, there are a few things you want to keep in mind so that that you stay recognizable, visible, valuable and promotable. After all,...

Defining a marketing strategy for your new or up and coming business is a very important task. Most new business owners and Entrepreneurs struggle with deciding on how to start...

I was mentoring an intern today and he asked me to define culture within a brand and what that means to me. That was a great question and it sparked...