Quick Tips to Market Research
Recently, I had clients asking me what is the best way to do Market Research. That is a loaded question, but I am here to tell you that Market Research doesn’t need to be a formal process. Market Research is about getting feedback from your clients on the things that will inform how you position, […]
The Price IS Right
So of you might be thinking, now that I have this great product, how do I determine how to price it. That’s a question that almost every entrepreneur faces at one time or another. We struggle with how we can value ourselves and our product but also ensure it’s at a price point that works […]
Who Is My Tribe?
Part of growing a successful brand is defining your target audience. Knowing your target audience is a critical piece of your strategy. Without knowing who they are, Marketing properly is virtually impossible. Take messaging for example. Your messaging to an advanced target audience will sound very different than that of a millennial audience. The look and […]
How do I make my presence known?
Making your business known is an important piece in ensuring you can drive sales and make an impact to your target audience. You might be asking; how do I get my business out there or how can I make myself known? That’s a very important question. Of course, marketing and branding are key in making […]
Why Keep Writing Blogs?
I had a conversation the other day with a client who said to me “I don’t even know if people read my blogs, there is probably no reason to write them” so I started listing off a few reasons why a blog is important. I thought maybe I would share a few of these with […]
Branding is your friend!
As you work to build your brand, there are a few things you want to keep in mind so that that you stay recognizable, visible, valuable and promotable. After all, that is what branding helps you to do. Many Entrepreneurs skip the branding component and go to the Marketing of their products but both of […]
How Do I know What the Right Social Media Channels are for My Business?
Defining a marketing strategy for your new or up and coming business is a very important task. Most new business owners and Entrepreneurs struggle with deciding on how to start connecting with their audiences through marketing and branding. Between branding, websites, email, social media, print, search, there are so many different marketing channels to choose […]
Is Your Brand Culture Part of Your Marketing?
I was mentoring an intern today and he asked me to define culture within a brand and what that means to me. That was a great question and it sparked some thoughts for me. A great marketing strategy is one that integrates the culture of your business, philosophy and customers into your assets, branding and […]
How do I get my Sales Page to Convert?
How many of you have a class, product or service that you are selling online? There are probably so many of you raising your hand right now, so that’s good news. You are probably now thinking, how can I sell my product online in a way that is compelling and will convert. That is where […]
Help. I need to write a powerful elevator pitch!
Yesterday, I was speaking with a client and they were having trouble creating their elevator pitch or their story about how they help others. Some people call it your simple structure sentence, an I help statement or an elevator pitch but regardless of how we refer to it, this principle is important. As an Entrepreneur, […]
