Branding is your friend!
As you work to build your brand, there are a few things you want to keep in mind so that that you stay recognizable, visible, valuable and promotable. After all, that is what branding helps you to do. Many Entrepreneurs skip the branding component and go to the Marketing of their products but both of […]
Is Your Brand Culture Part of Your Marketing?
I was mentoring an intern today and he asked me to define culture within a brand and what that means to me. That was a great question and it sparked some thoughts for me. A great marketing strategy is one that integrates the culture of your business, philosophy and customers into your assets, branding and […]
How do I get my Sales Page to Convert?
How many of you have a class, product or service that you are selling online? There are probably so many of you raising your hand right now, so that’s good news. You are probably now thinking, how can I sell my product online in a way that is compelling and will convert. That is where […]
Stories? Reels? IGTV? Which do I Choose?
As an entrepreneur, you may have said to yourself on a few occasions, how do I maneuver this Social Media thing in a way that is going to help my business. You are not alone. As each day passes, social advances give us options on how to present content but sometimes it can become overwhelming. […]
How do I message my offer to get results?
How do you create compelling offers for your audiences? I’ve been in a retreat this weekend about presence, thriving, connecting with our audiences, and providing solid offers. It has me thinking about the different ways we can message and communicate our offers to our clients and the channels in which we can be present to […]
Engagement is The Name of the Game
Is your business on social media? Which platform are you using? Facebook, Twitter, Instagram, Tic Toc? No matter what you are active on, here’s an important tip… stay connected to your fans. How do you expect them to stay loyal to you if they never hear from you? It’s great to have tons of fans […]
Why Do I need Branding and Marketing Anyway?
As an entrepreneur, you might often times wonder, why do I need marketing and branding? It’s so expensive, I don’t have the time, there has got to be another way! Someone said to me the other day, I know a lot of people, I don’t have the money to spend on marketing. I’ll just tell […]
Let the Conversations Begin!
A new entrepreneur recently asked me, “what should I do in my first discovery call with a client to ensure success?” and I thought, I’m sure there are a number of ways to approach this but what would I do? When I do a discovery call with potential client, there are always a few things […]
The Basics of Advertising
How are you liking your new gig as an Entrepreneur? Has it become easier as the days go by? Are you effectively reaching your clients? I was asked the other day by a client, what goes into creating a powerful ad and I realized that this is a loaded question. There are so many different […]
Why?
In the game of Entrepreneurship, we often ask ourselves many questions. I have found myself questioning, is this the right time? Am I offering what my clients need? Oh and then, there’s the big one… are you crazy? That one comes up a few times per month. I’m sure you all can add on to […]
