How do I make my presence known?
Making your business known is an important piece in ensuring you can drive sales and make an impact to your target audience. You might be asking; how do I get my business out there or how can I make myself known? That’s a very important question. Of course, marketing and branding are key in making […]
Branding is your friend!
As you work to build your brand, there are a few things you want to keep in mind so that that you stay recognizable, visible, valuable and promotable. After all, that is what branding helps you to do. Many Entrepreneurs skip the branding component and go to the Marketing of their products but both of […]
Online Classes Anyone?
As entrepreneurs, it’s very important to share our level of expertise broadly with our audiences. Why? It exerts us as a subject matter expert in our space. It also builds trust. Think about it, if someone you never met or heard of asked you to buy their product, you might be reluctant. Now what if […]
Marketing Mistakes
As an Entrepreneur it’s easy to fall into the trap of everyone’s doing it so I should too. That is not true. A good marketing strategy is based on understanding the needs of your target audience. While Learning is always a great opportunity, some marketing mistakes can harm your brand. As a marketer for over […]
Why Do I need Branding and Marketing Anyway?
As an entrepreneur, you might often times wonder, why do I need marketing and branding? It’s so expensive, I don’t have the time, there has got to be another way! Someone said to me the other day, I know a lot of people, I don’t have the money to spend on marketing. I’ll just tell […]
Anyone remember the No Frills Brand?
In the world of marketing and branding, like most other things, you will talk to different people who have different opinions about what you should or shouldn’t do. Its really up to you to find what resonates with you. As a Marketer, I think that having a brand for your products and services is very […]
What Is Your Business Going to Achieve in 2021?
Have you started setting goals and plans for your business for 2021? If you answered no, may I ask what you are waiting for? If you haven’t started, it’s a perfect time to start thinking about what you need in this next year to be a success. In the business world, most companies start their […]
The World is turning Virtual. Are you in?
What a time we are living in. I am staring to notice that so many people today are looking for new and innovative ways to reinvent themselves as millions of people are losing their jobs and need income. Are you one of those people? First, let me say that I am saddened at the loss […]
Why is My Starbucks Coffee This Expensive?
Welcome back to my blog fans. I love having an outlet to share some of my random thoughts with you. I hope you find some of my topics of interest. Yesterday as I ventured out for the day, I decided that I wanted to get a Starbucks coffee. So excited for my coffee, I go […]
Who Is Reading This Stuff Anyway?
Welcome back to my blog. I hope the topics I outline are helping you guys become more comfortable with your entrepreneurial journey. Sometimes I ask myself, “who the hell wants to read what I have to say or are people even reading this” and then I say, you know what, it may not be for […]