How Do I know What the Right Social Media Channels are for My Business?
Defining a marketing strategy for your new or up and coming business is a very important task. Most new business owners and Entrepreneurs struggle with deciding on how to start connecting with their audiences through marketing and branding. Between branding, websites, email, social media, print, search, there are so many different marketing channels to choose […]
Is Your Brand Culture Part of Your Marketing?
I was mentoring an intern today and he asked me to define culture within a brand and what that means to me. That was a great question and it sparked some thoughts for me. A great marketing strategy is one that integrates the culture of your business, philosophy and customers into your assets, branding and […]
Sales +Marketing=SUCCESS
As a Marketing and Branding specialist, I often get asked what is the relationship between sales and marketing? That is an awesome question to explore as you begin your journey to entrepreneurship. As a first step, you want to think about what both Sales and Marketing really are. Sales are all the activities that are […]
Why Do I need Branding and Marketing Anyway?
As an entrepreneur, you might often times wonder, why do I need marketing and branding? It’s so expensive, I don’t have the time, there has got to be another way! Someone said to me the other day, I know a lot of people, I don’t have the money to spend on marketing. I’ll just tell […]
Anyone remember the No Frills Brand?
In the world of marketing and branding, like most other things, you will talk to different people who have different opinions about what you should or shouldn’t do. Its really up to you to find what resonates with you. As a Marketer, I think that having a brand for your products and services is very […]
What Is Your Business Going to Achieve in 2021?
Have you started setting goals and plans for your business for 2021? If you answered no, may I ask what you are waiting for? If you haven’t started, it’s a perfect time to start thinking about what you need in this next year to be a success. In the business world, most companies start their […]
Let’s See What Is On Your Resume
As an Entrepreneur, it’s important to note that many people think of your website as a resume for your brand. Some marketers will argue that a website is not important. I not only think that a website is important but it adds a level of credibility to this new brand you are creating. It also tells […]
Sometimes You Want to Go Where Everybody Knows Your Name
Not sure why this tune is resounding in my head today and I know that some of you may be too young for the reference but here goes anyway. This was the theme song to the show “Cheers” which was about a neighborhood bar where everyone knew each other and could connect through the happenings […]
The World is turning Virtual. Are you in?
What a time we are living in. I am staring to notice that so many people today are looking for new and innovative ways to reinvent themselves as millions of people are losing their jobs and need income. Are you one of those people? First, let me say that I am saddened at the loss […]
Who Is Reading This Stuff Anyway?
Welcome back to my blog. I hope the topics I outline are helping you guys become more comfortable with your entrepreneurial journey. Sometimes I ask myself, “who the hell wants to read what I have to say or are people even reading this” and then I say, you know what, it may not be for […]
