As new Entrepreneurs, you might be asking, why is Digital Marketing important in the year 2020. It’s a fair question that needs to be answered. First, you should know that According to RetailDive, 87% of buyers start searching for products for purchasing purposes online. If you really look at that stat, it probably makes a lot of sense to you. How many times have you gone online to buy something, whether it be in Social Media, the world wide web or even an online eCommerce site, we have all done it before. Social media is not just used for recreational purposes anymore. Businesses are using social media to connect with their audiences and so are your peers. Even as we look at the times we are living in, you see more and more people responding to ads, searching Instagram for their product needs, using Pinterest boards for product inspiration and so much more. We are living in a Digital world and its time for you to become a Digital girl (or boy).
Why is Digital Marketing so important? Well first, it builds relationships. Think about how many times a day you are scrolling on Instagram, Facebook, Twitter or Tik Tok? Sometimes you join Facebook groups or join an Instagram live where like-minded people are sharing ideas, products, and opinions. With Digital Marketing, you are right in the center of a budding relationship. You start to trust the ideas, products, and services because people like you are using them and sharing those experiences whether through posts or reviews. The relationship doesn’t end at the check-out counter like an in-store purchase. In a lot of cases, you will see more ads, advertisements, and communications from your digital vendors after you purchase a product or service.
Digital Marketing is great for Entrepreneurs. Why? Because a lot of digital platforms allow you to target the ideal audience for your products or services. Take Facebook ads as an example. You can target by age, demographic, interests and more. When you are more targeted, you have more of a chance of conversion or SALES. As a new business owner or Entrepreneur, you should know a lot of the analytical tools that are available for you. Platforms like Google Analytics to see your website site results, Facebook Insights to learn more about your Facebook performance or SEMrush to track and manage your search engine or keyword strategy are all digital marketing tools and applications. They can help us manage and track our business progress.
Still not convinced? Check out some of these statistics that might be of interest to you as you consider your Marketing strategy
- 3.2 billion people or 42% of the world population uses social media today (Emersys, 2019)
- Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. LinkedIn offers 80% of social media B2B leads, for example
- On average, these people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile
- 54% of consumers browse social media for product research purposes
- 73% of marketers believe their social media marketing efforts are somewhat working for their business
- 83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”
- Delaying a customer response by even 10 minutes can decrease the chance of a sale by 400%, so consider using chatbots to boost your digital customer service
Are you still having doubt about exploring Digital Marketing? Well while traditional marketing channels work and can do well for your business depending on your target audience, digital marketing is typically less expensive. Radio, TV, Billboard and even Direct Mail can be costly. Most Entrepreneurs are probably not poised to spend that kind of money in the onset of their business. Items like Search at a basic level require time and a good strategy but essentially, you can garner placement on Search engines like Google or Bing by being consistent and utilizing your keywords effectively. Now, again, yes, that will take time but it’s still something you can consider as you are growing your business and starting it is free.
Digital channels help you measure you Return on Investment. Creating things like landing pages or cookies allow you to track the rate of impression to conversions or sales. In order to ensure you stay profitable as a business, you need to focus on having positive ROI. Digital Marketing can help you get there.
Let me leave you with one last thought. I mentioned this in the beginning, but you have to get with the times to stay competitive. You competitors are doing it and they are claiming your clients. So, what more do you need? Let us help you get a Digital Marketing strategy in place. Email us at [email protected] today.
