Is Your Brand Culture Part of Your Marketing?
I was mentoring an intern today and he asked me to define culture within a brand and what that means to me. That was a great question and it sparked some thoughts for me. A great marketing strategy is one that integrates the culture of your business, philosophy and customers into your assets, branding and […]
Stories? Reels? IGTV? Which do I Choose?
As an entrepreneur, you may have said to yourself on a few occasions, how do I maneuver this Social Media thing in a way that is going to help my business. You are not alone. As each day passes, social advances give us options on how to present content but sometimes it can become overwhelming. […]
Online Classes Anyone?
As entrepreneurs, it’s very important to share our level of expertise broadly with our audiences. Why? It exerts us as a subject matter expert in our space. It also builds trust. Think about it, if someone you never met or heard of asked you to buy their product, you might be reluctant. Now what if […]
10 Things I learned in 2020
What a year 2020 has been. It’s definitely one for the books. Not only did we suffer a global pandemic but we experienced a shutdown and a life changing period in our government and world. It’s been a wild ride. Most people either made it out stronger with more vigor and passion then before or […]
Why is Digital Marketing Important in 2020?
As new Entrepreneurs, you might be asking, why is Digital Marketing important in the year 2020. It’s a fair question that needs to be answered. First, you should know that According to RetailDive, 87% of buyers start searching for products for purchasing purposes online. If you really look at that stat, it probably makes a lot […]
Lead and They Will Follow
I bet you that part of your ongoing thoughts as a new business owner is around how you are going to attract new qualified leads. After all, if you are not always engaging new leads, how are you going to make new sales? It’s a valid thought and guess what? Every Marketer, Salesperson and Business […]
When Did We Get So Social?
The last couple of months of staying inside the house and being socially distant has been a bit challenging. If you were a socialite prior to the Pandemic, this time has probably been somewhat of a nightmare for you. Don’t worry, you are not alone. Although I have taken this time to focus on growing […]
