Sales +Marketing=SUCCESS

As a Marketing and Branding specialist, I often get asked what is the relationship between sales and marketing? That is an awesome question to explore as you begin your journey to entrepreneurship. As a first step, you want to think about what both Sales and Marketing really are. Sales are all the activities that are […]

Let the Conversations Begin!

A new entrepreneur recently asked me, “what should I do in my first discovery call with a client to ensure success?” and I thought, I’m sure there are a number of ways to approach this but what would I do? When I do a discovery call with potential client, there are always a few things […]

The Best Relationship

Just like any relationship, like dating a marriage, siblings, friends and professional relationships, consumer relationships take time and nurturing. They need time and attention. Relationships are a staple for human connection and emotional support. We all need them in one form or another. In terms of marketing, the one thing that is important to remember […]

Why is Digital Marketing Important in 2020?

As new Entrepreneurs, you might be asking, why is Digital Marketing important in the year 2020. It’s a fair question that needs to be answered. First, you should know that According to RetailDive, 87% of buyers start searching for products for purchasing purposes online. If you really look at that stat, it probably makes a lot […]