Is Your Brand Culture Part of Your Marketing?
I was mentoring an intern today and he asked me to define culture within a brand and what that means to me. That was a great question and it sparked some thoughts for me. A great marketing strategy is one that integrates the culture of your business, philosophy and customers into your assets, branding and […]
What Is Your Business Going to Achieve in 2021?
Have you started setting goals and plans for your business for 2021? If you answered no, may I ask what you are waiting for? If you haven’t started, it’s a perfect time to start thinking about what you need in this next year to be a success. In the business world, most companies start their […]
Why is Digital Marketing Important in 2020?
As new Entrepreneurs, you might be asking, why is Digital Marketing important in the year 2020. It’s a fair question that needs to be answered. First, you should know that According to RetailDive, 87% of buyers start searching for products for purchasing purposes online. If you really look at that stat, it probably makes a lot […]
Lead and They Will Follow
I bet you that part of your ongoing thoughts as a new business owner is around how you are going to attract new qualified leads. After all, if you are not always engaging new leads, how are you going to make new sales? It’s a valid thought and guess what? Every Marketer, Salesperson and Business […]
Let’s See What Is On Your Resume
As an Entrepreneur, it’s important to note that many people think of your website as a resume for your brand. Some marketers will argue that a website is not important. I not only think that a website is important but it adds a level of credibility to this new brand you are creating. It also tells […]
