Who Is My Tribe?
Part of growing a successful brand is defining your target audience. Knowing your target audience is a critical piece of your strategy. Without knowing who they are, Marketing properly is virtually impossible. Take messaging for example. Your messaging to an advanced target audience will sound very different than that of a millennial audience. The look and […]
How do I make my presence known?
Making your business known is an important piece in ensuring you can drive sales and make an impact to your target audience. You might be asking; how do I get my business out there or how can I make myself known? That’s a very important question. Of course, marketing and branding are key in making […]
How do I get my Sales Page to Convert?
How many of you have a class, product or service that you are selling online? There are probably so many of you raising your hand right now, so that’s good news. You are probably now thinking, how can I sell my product online in a way that is compelling and will convert. That is where […]
Don’t Forget to Check In
As entrepreneurs, we still need to recognize that we are human. We are going to have stress but in order to continue to provide value for our clients and customers, we need to be sure that we are taking care of ourselves. I am here to tell you that there are ways that we as […]
Marketing Mistakes
As an Entrepreneur it’s easy to fall into the trap of everyone’s doing it so I should too. That is not true. A good marketing strategy is based on understanding the needs of your target audience. While Learning is always a great opportunity, some marketing mistakes can harm your brand. As a marketer for over […]
A Work Culture that Includes Mindfulness
In today’s world, there is an increasing need by business owners to use mindfulness techniques in their overall operational strategy to ensure high sales growth and a collaborative working environment. According to a recent article published by Guidant Financial, in 2020, there was a 27% increase in the number of Entrepreneurial and small businesses that […]
Anyone remember the No Frills Brand?
In the world of marketing and branding, like most other things, you will talk to different people who have different opinions about what you should or shouldn’t do. Its really up to you to find what resonates with you. As a Marketer, I think that having a brand for your products and services is very […]
What Have You Done For Me Lately?
Janet Jackson is one of my favorite musical artists. She has style, Pizazz and she can drop some dope beats. One of my favorite Janet Jackson songs that we have all probably quoted either in gest or in truth is “What Have You Done For Me Lately?” At least I think that’s the title but […]
Why is My Starbucks Coffee This Expensive?
Welcome back to my blog fans. I love having an outlet to share some of my random thoughts with you. I hope you find some of my topics of interest. Yesterday as I ventured out for the day, I decided that I wanted to get a Starbucks coffee. So excited for my coffee, I go […]
