The Price IS Right
So of you might be thinking, now that I have this great product, how do I determine how to price it. That’s a question that almost every entrepreneur faces at one time or another. We struggle with how we can value ourselves and our product but also ensure it’s at a price point that works […]
Who Is My Tribe?
Part of growing a successful brand is defining your target audience. Knowing your target audience is a critical piece of your strategy. Without knowing who they are, Marketing properly is virtually impossible. Take messaging for example. Your messaging to an advanced target audience will sound very different than that of a millennial audience. The look and […]
How do I get my Sales Page to Convert?
How many of you have a class, product or service that you are selling online? There are probably so many of you raising your hand right now, so that’s good news. You are probably now thinking, how can I sell my product online in a way that is compelling and will convert. That is where […]
How do I message my offer to get results?
How do you create compelling offers for your audiences? I’ve been in a retreat this weekend about presence, thriving, connecting with our audiences, and providing solid offers. It has me thinking about the different ways we can message and communicate our offers to our clients and the channels in which we can be present to […]
The Basics of Advertising
How are you liking your new gig as an Entrepreneur? Has it become easier as the days go by? Are you effectively reaching your clients? I was asked the other day by a client, what goes into creating a powerful ad and I realized that this is a loaded question. There are so many different […]
Lead and They Will Follow
I bet you that part of your ongoing thoughts as a new business owner is around how you are going to attract new qualified leads. After all, if you are not always engaging new leads, how are you going to make new sales? It’s a valid thought and guess what? Every Marketer, Salesperson and Business […]
Why?
In the game of Entrepreneurship, we often ask ourselves many questions. I have found myself questioning, is this the right time? Am I offering what my clients need? Oh and then, there’s the big one… are you crazy? That one comes up a few times per month. I’m sure you all can add on to […]
Let’s See What Is On Your Resume
As an Entrepreneur, it’s important to note that many people think of your website as a resume for your brand. Some marketers will argue that a website is not important. I not only think that a website is important but it adds a level of credibility to this new brand you are creating. It also tells […]
