Quick Tips to Market Research
Recently, I had clients asking me what is the best way to do Market Research. That is a loaded question, but I am here to tell you that Market Research doesn’t need to be a formal process. Market Research is about getting feedback from your clients on the things that will inform how you position, […]
Who Is My Tribe?
Part of growing a successful brand is defining your target audience. Knowing your target audience is a critical piece of your strategy. Without knowing who they are, Marketing properly is virtually impossible. Take messaging for example. Your messaging to an advanced target audience will sound very different than that of a millennial audience. The look and […]
How do I make my presence known?
Making your business known is an important piece in ensuring you can drive sales and make an impact to your target audience. You might be asking; how do I get my business out there or how can I make myself known? That’s a very important question. Of course, marketing and branding are key in making […]
Help. I need to write a powerful elevator pitch!
Yesterday, I was speaking with a client and they were having trouble creating their elevator pitch or their story about how they help others. Some people call it your simple structure sentence, an I help statement or an elevator pitch but regardless of how we refer to it, this principle is important. As an Entrepreneur, […]
Writing Content Just Got A Little Easier!
This week I was in a networking group and someone mentioned how they have so many different businesses and messages that they didn’t know how to reach their audience effectively. As a content writer that got me thinking about what the core things are, Entrepreneurs might want to know about creating and distributing content. If […]
Marketing Mistakes
As an Entrepreneur it’s easy to fall into the trap of everyone’s doing it so I should too. That is not true. A good marketing strategy is based on understanding the needs of your target audience. While Learning is always a great opportunity, some marketing mistakes can harm your brand. As a marketer for over […]
Sales +Marketing=SUCCESS
As a Marketing and Branding specialist, I often get asked what is the relationship between sales and marketing? That is an awesome question to explore as you begin your journey to entrepreneurship. As a first step, you want to think about what both Sales and Marketing really are. Sales are all the activities that are […]
Mindfulness In Marketing
As entrepreneurs, building businesses in the pandemic, it’s so important for us to be conscious. What does that mean? It can mean so many things. Have you heard of the term mindfulness? It’s practiced in many schools and organizations. It basically is a state of being. It’s living in the moment and being conscious of […]
Sometimes You Want to Go Where Everybody Knows Your Name
Not sure why this tune is resounding in my head today and I know that some of you may be too young for the reference but here goes anyway. This was the theme song to the show “Cheers” which was about a neighborhood bar where everyone knew each other and could connect through the happenings […]
Who Is Reading This Stuff Anyway?
Welcome back to my blog. I hope the topics I outline are helping you guys become more comfortable with your entrepreneurial journey. Sometimes I ask myself, “who the hell wants to read what I have to say or are people even reading this” and then I say, you know what, it may not be for […]
