How do I make my presence known?
Making your business known is an important piece in ensuring you can drive sales and make an impact to your target audience. You might be asking; how do I get my business out there or how can I make myself known? That’s a very important question. Of course, marketing and branding are key in making […]
Branding is your friend!
As you work to build your brand, there are a few things you want to keep in mind so that that you stay recognizable, visible, valuable and promotable. After all, that is what branding helps you to do. Many Entrepreneurs skip the branding component and go to the Marketing of their products but both of […]
Marketing Mistakes
As an Entrepreneur it’s easy to fall into the trap of everyone’s doing it so I should too. That is not true. A good marketing strategy is based on understanding the needs of your target audience. While Learning is always a great opportunity, some marketing mistakes can harm your brand. As a marketer for over […]
Why Do I need Branding and Marketing Anyway?
As an entrepreneur, you might often times wonder, why do I need marketing and branding? It’s so expensive, I don’t have the time, there has got to be another way! Someone said to me the other day, I know a lot of people, I don’t have the money to spend on marketing. I’ll just tell […]
Anyone remember the No Frills Brand?
In the world of marketing and branding, like most other things, you will talk to different people who have different opinions about what you should or shouldn’t do. Its really up to you to find what resonates with you. As a Marketer, I think that having a brand for your products and services is very […]
