Quick Tips to Market Research
Recently, I had clients asking me what is the best way to do Market Research. That is a loaded question, but I am here to tell you that Market Research doesn’t need to be a formal process. Market Research is about getting feedback from your clients on the things that will inform how you position, […]
How Do I know What the Right Social Media Channels are for My Business?
Defining a marketing strategy for your new or up and coming business is a very important task. Most new business owners and Entrepreneurs struggle with deciding on how to start connecting with their audiences through marketing and branding. Between branding, websites, email, social media, print, search, there are so many different marketing channels to choose […]
How do I message my offer to get results?
How do you create compelling offers for your audiences? I’ve been in a retreat this weekend about presence, thriving, connecting with our audiences, and providing solid offers. It has me thinking about the different ways we can message and communicate our offers to our clients and the channels in which we can be present to […]
Mindfulness In Marketing
As entrepreneurs, building businesses in the pandemic, it’s so important for us to be conscious. What does that mean? It can mean so many things. Have you heard of the term mindfulness? It’s practiced in many schools and organizations. It basically is a state of being. It’s living in the moment and being conscious of […]
10 Things I learned in 2020
What a year 2020 has been. It’s definitely one for the books. Not only did we suffer a global pandemic but we experienced a shutdown and a life changing period in our government and world. It’s been a wild ride. Most people either made it out stronger with more vigor and passion then before or […]
Let’s See What Is On Your Resume
As an Entrepreneur, it’s important to note that many people think of your website as a resume for your brand. Some marketers will argue that a website is not important. I not only think that a website is important but it adds a level of credibility to this new brand you are creating. It also tells […]
When Did We Get So Social?
The last couple of months of staying inside the house and being socially distant has been a bit challenging. If you were a socialite prior to the Pandemic, this time has probably been somewhat of a nightmare for you. Don’t worry, you are not alone. Although I have taken this time to focus on growing […]
A Tribute to John Lewis
“When you see something that is not right, not fair, not just, you have to speak up. You have to say something, You have to do something” This quote comes from the late John Lewis. What a man he was. Georgia Congressman serving our government for over 30 years, protégé of Martin Luther King Jr., […]
