Is Your Brand Culture Part of Your Marketing?
I was mentoring an intern today and he asked me to define culture within a brand and what that means to me. That was a great question and it sparked some thoughts for me. A great marketing strategy is one that integrates the culture of your business, philosophy and customers into your assets, branding and […]
The Back Story
In a recent blog, I noted that I wanted to share my story of entrepreneurship with you. I think its important for us to all stick together and support one another as we create our businesses and build empires. I mean, I’m wanting to build an empire. Are you? First, it just takes a creative […]
Knock, knock? Who’s there? It’s me!
Like the age old knock knock jokes, we always sit on the edge of our seats to find out who’s there. Well guess what? It’s a new year filled with new opportunities. At the end of the knock knock joke, you need to be the one who’s there. Your customers depend on you. Even when […]
Marketing In the Pandemic
As we all know, 2020 was a challenging year for many. Many people lost their jobs, their income, and their will to be game changers. As Entrepreneurs, it is our responsibility to take calculated risks and really embrace the unknown and our fears as we market our products and services. COVID-19 was an example of […]
Lead and They Will Follow
I bet you that part of your ongoing thoughts as a new business owner is around how you are going to attract new qualified leads. After all, if you are not always engaging new leads, how are you going to make new sales? It’s a valid thought and guess what? Every Marketer, Salesperson and Business […]
Sometimes You Want to Go Where Everybody Knows Your Name
Not sure why this tune is resounding in my head today and I know that some of you may be too young for the reference but here goes anyway. This was the theme song to the show “Cheers” which was about a neighborhood bar where everyone knew each other and could connect through the happenings […]
