The Price IS Right
So of you might be thinking, now that I have this great product, how do I determine how to price it. That’s a question that almost every entrepreneur faces at one time or another. We struggle with how we can value ourselves and our product but also ensure it’s at a price point that works […]
Who Is My Tribe?
Part of growing a successful brand is defining your target audience. Knowing your target audience is a critical piece of your strategy. Without knowing who they are, Marketing properly is virtually impossible. Take messaging for example. Your messaging to an advanced target audience will sound very different than that of a millennial audience. The look and […]
How Do I know What the Right Social Media Channels are for My Business?
Defining a marketing strategy for your new or up and coming business is a very important task. Most new business owners and Entrepreneurs struggle with deciding on how to start connecting with their audiences through marketing and branding. Between branding, websites, email, social media, print, search, there are so many different marketing channels to choose […]
How do I get my Sales Page to Convert?
How many of you have a class, product or service that you are selling online? There are probably so many of you raising your hand right now, so that’s good news. You are probably now thinking, how can I sell my product online in a way that is compelling and will convert. That is where […]
Sales +Marketing=SUCCESS
As a Marketing and Branding specialist, I often get asked what is the relationship between sales and marketing? That is an awesome question to explore as you begin your journey to entrepreneurship. As a first step, you want to think about what both Sales and Marketing really are. Sales are all the activities that are […]
The Basics of Advertising
How are you liking your new gig as an Entrepreneur? Has it become easier as the days go by? Are you effectively reaching your clients? I was asked the other day by a client, what goes into creating a powerful ad and I realized that this is a loaded question. There are so many different […]
Why?
In the game of Entrepreneurship, we often ask ourselves many questions. I have found myself questioning, is this the right time? Am I offering what my clients need? Oh and then, there’s the big one… are you crazy? That one comes up a few times per month. I’m sure you all can add on to […]
