Quick Tips to Market Research
Recently, I had clients asking me what is the best way to do Market Research. That is a loaded question, but I am here to tell you that Market Research doesn’t need to be a formal process. Market Research is about getting feedback from your clients on the things that will inform how you position, […]
Branding is your friend!
As you work to build your brand, there are a few things you want to keep in mind so that that you stay recognizable, visible, valuable and promotable. After all, that is what branding helps you to do. Many Entrepreneurs skip the branding component and go to the Marketing of their products but both of […]
10 Things I learned in 2020
What a year 2020 has been. It’s definitely one for the books. Not only did we suffer a global pandemic but we experienced a shutdown and a life changing period in our government and world. It’s been a wild ride. Most people either made it out stronger with more vigor and passion then before or […]
Lights, Camera, Action
One of the most common things I hear from my clients when it comes to fears around connecting with their audience is about video. Maybe some of these statements ring true for you but, a lot of Entrepreneurs say things like “I don’t like the way I sound” or “The camera makes me look fat”. […]
