Who Is My Tribe?
Part of growing a successful brand is defining your target audience. Knowing your target audience is a critical piece of your strategy. Without knowing who they are, Marketing properly is virtually impossible. Take messaging for example. Your messaging to an advanced target audience will sound very different than that of a millennial audience. The look and […]
Is Your Brand Culture Part of Your Marketing?
I was mentoring an intern today and he asked me to define culture within a brand and what that means to me. That was a great question and it sparked some thoughts for me. A great marketing strategy is one that integrates the culture of your business, philosophy and customers into your assets, branding and […]
Anyone remember the No Frills Brand?
In the world of marketing and branding, like most other things, you will talk to different people who have different opinions about what you should or shouldn’t do. Its really up to you to find what resonates with you. As a Marketer, I think that having a brand for your products and services is very […]
10 Things I learned in 2020
What a year 2020 has been. It’s definitely one for the books. Not only did we suffer a global pandemic but we experienced a shutdown and a life changing period in our government and world. It’s been a wild ride. Most people either made it out stronger with more vigor and passion then before or […]
