The Price IS Right
So of you might be thinking, now that I have this great product, how do I determine how to price it. That’s a question that almost every entrepreneur faces at one time or another. We struggle with how we can value ourselves and our product but also ensure it’s at a price point that works […]
Who Is My Tribe?
Part of growing a successful brand is defining your target audience. Knowing your target audience is a critical piece of your strategy. Without knowing who they are, Marketing properly is virtually impossible. Take messaging for example. Your messaging to an advanced target audience will sound very different than that of a millennial audience. The look and […]
How Do I know What the Right Social Media Channels are for My Business?
Defining a marketing strategy for your new or up and coming business is a very important task. Most new business owners and Entrepreneurs struggle with deciding on how to start connecting with their audiences through marketing and branding. Between branding, websites, email, social media, print, search, there are so many different marketing channels to choose […]
Why Do I need Branding and Marketing Anyway?
As an entrepreneur, you might often times wonder, why do I need marketing and branding? It’s so expensive, I don’t have the time, there has got to be another way! Someone said to me the other day, I know a lot of people, I don’t have the money to spend on marketing. I’ll just tell […]
Anyone remember the No Frills Brand?
In the world of marketing and branding, like most other things, you will talk to different people who have different opinions about what you should or shouldn’t do. Its really up to you to find what resonates with you. As a Marketer, I think that having a brand for your products and services is very […]
When Did We Get So Social?
The last couple of months of staying inside the house and being socially distant has been a bit challenging. If you were a socialite prior to the Pandemic, this time has probably been somewhat of a nightmare for you. Don’t worry, you are not alone. Although I have taken this time to focus on growing […]
