Is Your Brand Culture Part of Your Marketing?
I was mentoring an intern today and he asked me to define culture within a brand and what that means to me. That was a great question and it sparked some thoughts for me. A great marketing strategy is one that integrates the culture of your business, philosophy and customers into your assets, branding and […]
Writing Content Just Got A Little Easier!
This week I was in a networking group and someone mentioned how they have so many different businesses and messages that they didn’t know how to reach their audience effectively. As a content writer that got me thinking about what the core things are, Entrepreneurs might want to know about creating and distributing content. If […]
Marketing In the Pandemic
As we all know, 2020 was a challenging year for many. Many people lost their jobs, their income, and their will to be game changers. As Entrepreneurs, it is our responsibility to take calculated risks and really embrace the unknown and our fears as we market our products and services. COVID-19 was an example of […]
The Best Relationship
Just like any relationship, like dating a marriage, siblings, friends and professional relationships, consumer relationships take time and nurturing. They need time and attention. Relationships are a staple for human connection and emotional support. We all need them in one form or another. In terms of marketing, the one thing that is important to remember […]
