Quick Tips to Market Research

Recently, I had clients asking me what is the best way to do Market Research. That is a loaded question, but I am here to tell you that Market Research doesn’t need to be a formal process. Market Research is about getting feedback from your clients on the things that will inform how you position, […]

Engagement is The Name of the Game

Is your business on social media? Which platform are you using? Facebook, Twitter, Instagram, Tic Toc? No matter what you are active on, here’s an important tip… stay connected to your fans. How do you expect them to stay loyal to you if they never hear from you? It’s great to have tons of fans […]