Who Is My Tribe?
Part of growing a successful brand is defining your target audience. Knowing your target audience is a critical piece of your strategy. Without knowing who they are, Marketing properly is virtually impossible. Take messaging for example. Your messaging to an advanced target audience will sound very different than that of a millennial audience. The look and […]
Help. I need to write a powerful elevator pitch!
Yesterday, I was speaking with a client and they were having trouble creating their elevator pitch or their story about how they help others. Some people call it your simple structure sentence, an I help statement or an elevator pitch but regardless of how we refer to it, this principle is important. As an Entrepreneur, […]
Writing Content Just Got A Little Easier!
This week I was in a networking group and someone mentioned how they have so many different businesses and messages that they didn’t know how to reach their audience effectively. As a content writer that got me thinking about what the core things are, Entrepreneurs might want to know about creating and distributing content. If […]
