Quick Tips to Market Research

Recently, I had clients asking me what is the best way to do Market Research. That is a loaded question, but I am here to tell you that Market Research doesn’t need to be a formal process. Market Research is about getting feedback from your clients on the things that will inform how you position, […]

The Price IS Right

So of you might be thinking, now that I have this great product, how do I determine how to price it. That’s a question that almost every entrepreneur faces at one time or another. We struggle with how we can value ourselves and our product but also ensure it’s at a price point that works […]

How do I make my presence known?

Making your business known is an important piece in ensuring you can drive sales and make an impact to your target audience. You might be asking; how do I get my business out there or how can I make myself known? That’s a very important question. Of course, marketing and branding are key in making […]

The Basics of Advertising

How are you liking your new gig as an Entrepreneur? Has it become easier as the days go by? Are you effectively reaching your clients? I was asked the other day by a client,  what goes into creating a powerful ad and I realized that this is a loaded question. There are so many different […]