Is Your Brand Culture Part of Your Marketing?
I was mentoring an intern today and he asked me to define culture within a brand and what that means to me. That was a great question and it sparked some thoughts for me. A great marketing strategy is one that integrates the culture of your business, philosophy and customers into your assets, branding and […]
Knock, knock? Who’s there? It’s me!
Like the age old knock knock jokes, we always sit on the edge of our seats to find out who’s there. Well guess what? It’s a new year filled with new opportunities. At the end of the knock knock joke, you need to be the one who’s there. Your customers depend on you. Even when […]
Lights, Camera, Action
One of the most common things I hear from my clients when it comes to fears around connecting with their audience is about video. Maybe some of these statements ring true for you but, a lot of Entrepreneurs say things like “I don’t like the way I sound” or “The camera makes me look fat”. […]
