Quick Tips to Market Research

Recently, I had clients asking me what is the best way to do Market Research. That is a loaded question, but I am here to tell you that Market Research doesn’t need to be a formal process. Market Research is about getting feedback from your clients on the things that will inform how you position, […]

Marketing In the Pandemic

As we all know, 2020 was a challenging year for many. Many people lost their jobs, their income, and their will to be game changers. As Entrepreneurs, it is our responsibility to take calculated risks and really embrace the unknown and our fears as we market our products and services. COVID-19 was an example of […]

10 Things I learned in 2020

What a year 2020 has been. It’s definitely one for the books. Not only did we suffer a global pandemic but we experienced a shutdown and a life changing period in our government and world. It’s been a wild ride. Most people either made it out stronger with more vigor and passion then before or […]

Lights, Camera, Action

One of the most common things I hear from my clients when it comes to fears around connecting with their audience is about video. Maybe some of these statements ring true for you but, a lot of Entrepreneurs say things like “I don’t like the way I sound” or “The camera makes me look fat”. […]