Is Your Brand Culture Part of Your Marketing?
I was mentoring an intern today and he asked me to define culture within a brand and what that means to me. That was a great question and it sparked some thoughts for me. A great marketing strategy is one that integrates the culture of your business, philosophy and customers into your assets, branding and […]
Engagement is The Name of the Game
Is your business on social media? Which platform are you using? Facebook, Twitter, Instagram, Tic Toc? No matter what you are active on, here’s an important tip… stay connected to your fans. How do you expect them to stay loyal to you if they never hear from you? It’s great to have tons of fans […]
