Is Your Brand Culture Part of Your Marketing?
I was mentoring an intern today and he asked me to define culture within a brand and what that means to me. That was a great question and it sparked some thoughts for me. A great marketing strategy is one that integrates the culture of your business, philosophy and customers into your assets, branding and […]
How do I message my offer to get results?
How do you create compelling offers for your audiences? I’ve been in a retreat this weekend about presence, thriving, connecting with our audiences, and providing solid offers. It has me thinking about the different ways we can message and communicate our offers to our clients and the channels in which we can be present to […]
